Society

What do organisations owe humanity in the age of AI? Not just efficiency, but long-term flourishing. AI can be a story of dignity, space, and tools that help people thrive – and when people thrive, so do their organisations.

Communication hijacking is more than brand parody – it’s the hostile takeover of campaigns and narratives, when your words are seized and twisted, all designed to erode trust and legitimacy. Here’s why it matters, and what to do about it.

From Latin America to The Vatican to Saudi Arabia, AI is being reshaped around culture, dignity, and sovereignty. HUMAIN Chat is the latest sign that the future of AI will not be written in just one language or set of values.

As AI adoption accelerates, are we asking the most human-centred question: how do we reintroduce conscience, care, and context into conversations dominated by efficiency and scale? These matter, but technology must serve people, not replace them.

In a time of rapid AI advancement, a Vatican voice calls on us to reflect on dignity, humanity, and what the Church calls “the wisdom of the heart.” I share insights from a compelling FIR interview with Monsignor Paul Tighe to remind us that our future must be shaped with and for people.

Led by Chile, Latin America is building its own chatbot, Latam-GPT, to reflect local languages, dialects and cultures. This regional AI model challenges the dominance of global tools like ChatGPT and DeepSeek, raising vital questions about language, representation and digital sovereignty.

As generative AI reshapes how we write, it’s also changing how we speak and interact. In echoing its tone, we risk losing something human – our quirks, our voices, and maybe even our individuality.

X may no longer be a good place to engage, but is it still worth listening in? I reflect on why I stopped using X, what's changed since, and whether communicators should reconsider their stance in 2025.