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What to Expect
I write about things that interest me, often at the intersection of communication, technology, leadership and society.
Artificial intelligence is a recurring subject, particularly the questions it raises about trust, responsibility, human behaviour and how organisations communicate. But my curiosity extends much further, from the changing nature of digital culture to history, everyday experiences and life beyond the screen.
Some posts explore significant developments. Others reflect on conversations, things I've read or ideas that have caught my attention.
If something strikes me as interesting, surprising, important or worth discussing, there's a good chance I'll write about it. But there's no grand editorial agenda or obligation to chase the latest trend.
More than a newsletter
One of the things I've always enjoyed about blogging is the conversation it can encourage.
As a subscriber, you can comment on posts, share your perspectives and engage with other readers here on Studio6. It's a quieter space for exchanging ideas, away from some of the distractions of social networks.
You don't have to agree with me. Different perspectives, thoughtful questions and constructive disagreement are all welcome.
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A flavour of Studio6
If you're new here, the posts listed below will give you a sense of the subjects I explore and how I approach them.
- Beautiful car. Shame about the parking space. – A striking new Jaguar, the realities of British parking spaces and a little everyday observation.
- So AI helped write it. Who cares? – Why the thinking, accuracy and accountability behind a piece of writing matter more than whether AI helped produce it.
- When young people change the rules of news – How changing news habits challenge established assumptions about journalism and communication.
- The long arc from Twitter to now – Reflections on social networks, how they've changed and what that means for how we connect.
- Still talking, 21 years on – Looking back at more than two decades of podcasting with Shel Holtz, and why the conversations continue.
If you've been reading my writing since the days of NevilleHobson.com, thank you for continuing the conversation. And if you've only just discovered Studio6, welcome.
I hope you'll find something here that interests you, challenges an assumption or simply gives you something to think about.
Thanks for reading.
Neville Hobson
October 2026