Studio6 by Neville Hobson

Good content is a judgement call, not a detection exercise

The question “Was this written by AI?” misses the point. What matters is whether content is accurate, useful, ethical, and purposeful. This post explores why judgement, not detection, is the responsibility communicators can’t outsource.

04 Feb 2026 4 min read

When organisations optimise AI and neglect the human system

When people say they’d rather work with AI than with colleagues, something deeper is broken. New research on generational conflict reveals how misaligned leadership and communication are eroding trust in the workplace.

02 Feb 2026 4 min read

When ChatGPT reminds you who owns the risk

When a university professor lost two years of academic work after a single change to ChatGPT's settings, the lesson was stark. If the work matters, backups are your responsibility. ChatGPT is not an archive – and convenience is no substitute for protection.

28 Jan 2026 3 min read

Trust amid insularity: the leadership challenge hiding in plain sight

As geopolitical uncertainty grows, trust is retreating inward. The 2026 Edelman Trust Barometer shows how insularity is reshaping leadership, communication, and cooperation – and why leaders are now expected to broker trust, not force alignment.

20 Jan 2026 3 min read

ChatGPT with ads was inevitable. What matters now is trust

Ads in ChatGPT aren’t the real story. Trust is. As OpenAI begins testing advertising, the challenge isn’t revenue or relevance, but whether users continue to believe the system works for them, not just for advertisers.

19 Jan 2026 4 min read

There is no ethical case for staying on X

X has crossed a line it cannot uncross. This is no longer a debate about moderation or free speech trade-offs, but about predictable harm enabled by design. When a platform becomes ethically indefensible, outrage is not enough – walking away matters.

11 Jan 2026 4 min read

Still talking, 21 years on

On 3 January 2005, we published the first episode of the For Immediate Release podcast. Twenty-one years on, we’re still talking – not out of habit, but because the conversations still matter. A brief reflection as FIR begins its 22nd year.

06 Jan 2026 2 min read

Power has shifted to outcomes

Buyers no longer need help producing material – they need help defending decisions. In an AI-enabled market, inputs create friction while outcomes create defensibility. Here’s why pricing the end-state is easier to buy – and truer to your value.

05 Jan 2026 4 min read

Cleaning up politics: the reforms Britain keeps avoiding

Good content is a judgement call, not a detection exercise

When organisations optimise AI and neglect the human system

When ChatGPT reminds you who owns the risk

Trust amid insularity: the leadership challenge hiding in plain sight

ChatGPT with ads was inevitable. What matters now is trust

There is no ethical case for staying on X

Still talking, 21 years on

Power has shifted to outcomes

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Cleaning up politics: the reforms Britain keeps avoiding

Good content is a judgement call, not a detection exercise

When organisations optimise AI and neglect the human system

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Cleaning up politics: the reforms Britain keeps avoiding

Good content is a judgement call, not a detection exercise

When organisations optimise AI and neglect the human system