Studio6 by Neville Hobson

The long arc from Twitter to now

Twenty years after Twitter began, this is a personal reflection on how social networks have evolved – from open, human connection to more complex, AI-shaped environments – and why I’ve shifted toward more intentional, owned spaces.

23 Mar 2026 3 min read

The other side of human-centred AI

AI agents can organise tasks, analyse information and navigate digital systems with impressive autonomy. But when they reach the limits of the digital world, they still need humans to observe reality. A reflection on the emerging role of people as sensors in an age of agentic AI.

09 Mar 2026 5 min read

When human-centred AI meets the realities of war

Human-centred AI puts people before technology. But what happens when artificial intelligence begins shaping decisions in war? A reflection on ethics, responsibility and human judgement in an age of machine-assisted conflict.

06 Mar 2026 4 min read

AI is lifting consulting again – but where do independents fit?

US consulting growth is forecast to hit 7 per cent, driven by AI implementation. But this is “selective acceleration”, not a blanket boom. For independent advisers, the real opportunity lies less in tools and more in helping organisations interpret change and build trust.

26 Feb 2026 2 min read

A new definition of public relations is welcome – but can it ever be universal?

The PRCA has proposed a new definition of public relations – ambitious, strategic, and modern. But with multiple definitions already in circulation, can any one body redefine the profession alone? Perhaps what we need is not just a new definition, but a shared one.

16 Feb 2026 4 min read

Cleaning up politics: the reforms Britain keeps avoiding

The Peter Mandelson scandal is easy to treat as political theatre. Gordon Brown says it’s a system problem – abuse of power enabled by weak transparency. His fixes: public hearings, an anti-corruption commission with teeth, tougher lobbying rules and curbs on second jobs.

09 Feb 2026 5 min read

Good content is a judgement call, not a detection exercise

The question “Was this written by AI?” misses the point. What matters is whether content is accurate, useful, ethical, and purposeful. This post explores why judgement, not detection, is the responsibility communicators can’t outsource.

04 Feb 2026 4 min read

When organisations optimise AI and neglect the human system

When people say they’d rather work with AI than with colleagues, something deeper is broken. New research on generational conflict reveals how misaligned leadership and communication are eroding trust in the workplace.

02 Feb 2026 4 min read

The CEO who outsourced himself

The long arc from Twitter to now

The other side of human-centred AI

When human-centred AI meets the realities of war

AI is lifting consulting again – but where do independents fit?

A new definition of public relations is welcome – but can it ever be universal?

Cleaning up politics: the reforms Britain keeps avoiding

Good content is a judgement call, not a detection exercise

When organisations optimise AI and neglect the human system

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The CEO who outsourced himself

The long arc from Twitter to now

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The CEO who outsourced himself

The long arc from Twitter to now

The other side of human-centred AI