In an AI-enabled environment, the greatest reputational risk isn't AI making mistakes. It's organisations hiding behind AI to avoid responsibility. The answer lies in human-centred AI – and it's where communicators have a distinctive role to play.

A Reuters Institute report maps a decade of shifts in how 18-24s relate to news. The findings go well beyond journalism – and carry clear implications for anyone communicating with younger audiences.

A small gesture, easily overlooked. A raised hand, a brief nod, a moment of acknowledgement. Not required, rarely noticed, but quietly meaningful – a reflection on courtesy, presence, and how we choose to show up.

A New York Times review, an AI tool, and a missed check. The result wasn’t just overlap with another review – it was a lapse in process. A simple reminder: if AI touched it, you must verify it.

In today’s conflicts, information is no longer a supporting layer – it is part of the battlefield. As AI, platforms, and networks reshape how narratives move, communicators face a deeper question: what does responsibility look like in a system that often rewards the opposite?

A CEO with a personal AI agent might sound like an amusing novelty. It isn’t. As AI begins to brief, prioritise, and answer on behalf of leaders, the question isn’t just about efficiency – it’s about how leadership itself is being reshaped.

Twenty years after Twitter began, this is a personal reflection on how social networks have evolved – from open, human connection to more complex, AI-shaped environments – and why I’ve shifted toward more intentional, owned spaces.

AI agents can organise tasks, analyse information and navigate digital systems with impressive autonomy. But when they reach the limits of the digital world, they still need humans to observe reality. A reflection on the emerging role of people as sensors in an age of agentic AI.