Studio6 by Neville Hobson

From prompts to conversations: the next stage of working with AI

From prompts to conversations: the next stage of working with AI

The biggest change in AI over the past few years may not be the quality of the output. It may be the quality of the interaction. What happens when working with AI starts to feel less like prompting and more like conversation?

07 Jun 2026 4 min read

Staying human in the age of AI: what Pope Leo is asking of us

Staying human in the age of AI: what Pope Leo is asking of us

Pope Leo XIV's "Magnifica Humanitas" argues that AI is not morally neutral, that justice must shape these systems from the outset, and that human dignity is the non-negotiable standard. The Pope's first encyclical makes the case with considerable force.

01 Jun 2026 4 min read

Does Tony Blair's voice still matter?

Does Tony Blair's voice still matter?

Tony Blair's new essay on Labour's future is uncomfortable reading. Some question whether his voice still matters. But he has nothing left to protect, which is precisely why his argument – whatever you think of the man – deserves to be taken seriously.

28 May 2026 4 min read

When McKinsey can't justify the hours, what does that mean for the rest of us?

When McKinsey can't justify the hours, what does that mean for the rest of us?

Billable hours are becoming less useful as a yardstick. McKinsey's clients are demanding outcome-based fees. The same pressure is coming for communicators – sooner than many expect.

26 May 2026 3 min read

The human in the loop – or not

The human in the loop – or not

Deloitte. Sullivan & Cromwell. Now EY. Three organisations, three contexts, the same essential failure. At some point, the pattern becomes the story – and the story isn't about AI hallucinations.

18 May 2026 4 min read

AI-native doesn’t always mean AI-ready

AI-native doesn’t always mean AI-ready

AI fluency will matter in the workplace. But as AI-native graduates begin entering organisations in larger numbers, employers are starting to ask a deeper question: what skills become more valuable when technology can generate answers instantly?

11 May 2026 3 min read

Who owns the decision when AI is involved?

Who owns the decision when AI is involved?

As AI becomes more embedded in executive decision-making, a deeper question emerges: if a leader changes direction because AI suggests something different, who owns the decision? A reflection on judgement, accountability, and the communicator’s role.

06 May 2026 2 min read

The speech, the moment, and the making of it

The speech, the moment, and the making of it

King Charles's address to Congress was months in the making – a carefully crafted collaboration between Buckingham Palace, Downing Street and the Foreign Office. But the most interesting question isn't what he said. It's how the speech was made.

01 May 2026 3 min read

When policy isn’t enough: the missing human in the loop

When policy isn’t enough: the missing human in the loop

Everything was in place – policies, training, guardrails. And still, AI errors slipped through. This isn’t a technology failure but a human one. Perhaps the answer is simple: someone must own verification.

29 Apr 2026 5 min read

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