Studio6 by Neville Hobson

Still talking, 21 years on

On 3 January 2005, we published the first episode of the For Immediate Release podcast. Twenty-one years on, we’re still talking – not out of habit, but because the conversations still matter. A brief reflection as FIR begins its 22nd year.

06 Jan 2026 2 min read

Power has shifted to outcomes

Buyers no longer need help producing material – they need help defending decisions. In an AI-enabled market, inputs create friction while outcomes create defensibility. Here’s why pricing the end-state is easier to buy – and truer to your value.

05 Jan 2026 4 min read

Not every word needs a capital letter

Why do we write the way we do? After a LinkedIn comment challenged my use of Title Case, I realised it was simply habit. So I’ve decided to change to using sentence case for titles and headings – a small but intentional choice that matters.

02 Jan 2026 1 min read

When provenance fades: communication in the age of AI

As AI reshapes how content is created and distributed, it’s becoming harder to tell where words come from – and who stands behind them. When provenance fades, trust doesn’t vanish overnight. It thins, quietly, in ways communicators can’t afford to ignore.

31 Dec 2025 4 min read

A Year with ChatGPT: The Data Is More Interesting Than the Presentation

ChatGPT’s year-in-review feature celebrates activity, but the data tells a more interesting story. Looking past the gloss reveals patterns of thinking, iteration, and the limits of what AI can – and can’t – credibly reflect for us.

28 Dec 2025 4 min read

Reflections from 2025: AI is Not One Thing – It Is a Set of Choices

A year of writing about AI led me back to one central idea: staying human is a choice. This year-end reflection explores human-centred AI, communication, ethics, and the judgement required as AI moves from abstraction to everyday reality.

22 Dec 2025 5 min read

Staying Human in the Age of AI: What Comes Next

AI is already superhuman. What’s still uncertain is whether our organisations and institutions are ready to use that power in ways that strengthen, rather than diminish, our humanity.

15 Dec 2025 4 min read

If AI Touched It, You Must Verify It

AI can invent sources, quotes, and links with total confidence. If it touched your content, verification is no longer optional. Editors must now be fact-checkers. This is no longer best practice. It is the baseline.

11 Dec 2025 2 min read

There is no ethical case for staying on X

Still talking, 21 years on

Power has shifted to outcomes

Not every word needs a capital letter

When provenance fades: communication in the age of AI

A Year with ChatGPT: The Data Is More Interesting Than the Presentation

Reflections from 2025: AI is Not One Thing – It Is a Set of Choices

Staying Human in the Age of AI: What Comes Next

If AI Touched It, You Must Verify It

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Staying Human in the Age of AI: What Comes Next

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There is no ethical case for staying on X

Still talking, 21 years on

Power has shifted to outcomes

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There is no ethical case for staying on X

Still talking, 21 years on

Power has shifted to outcomes