US consulting growth is forecast to hit 7 per cent, driven by AI implementation. But this is “selective acceleration”, not a blanket boom. For independent advisers, the real opportunity lies less in tools and more in helping organisations interpret change and build trust.

The PRCA has proposed a new definition of public relations – ambitious, strategic, and modern. But with multiple definitions already in circulation, can any one body redefine the profession alone? Perhaps what we need is not just a new definition, but a shared one.

The Peter Mandelson scandal is easy to treat as political theatre. Gordon Brown says it’s a system problem – abuse of power enabled by weak transparency. His fixes: public hearings, an anti-corruption commission with teeth, tougher lobbying rules and curbs on second jobs.

The question “Was this written by AI?” misses the point. What matters is whether content is accurate, useful, ethical, and purposeful. This post explores why judgement, not detection, is the responsibility communicators can’t outsource.

When people say they’d rather work with AI than with colleagues, something deeper is broken. New research on generational conflict reveals how misaligned leadership and communication are eroding trust in the workplace.

When a university professor lost two years of academic work after a single change to ChatGPT's settings, the lesson was stark. If the work matters, backups are your responsibility. ChatGPT is not an archive – and convenience is no substitute for protection.

As geopolitical uncertainty grows, trust is retreating inward. The 2026 Edelman Trust Barometer shows how insularity is reshaping leadership, communication, and cooperation – and why leaders are now expected to broker trust, not force alignment.

Ads in ChatGPT aren’t the real story. Trust is. As OpenAI begins testing advertising, the challenge isn’t revenue or relevance, but whether users continue to believe the system works for them, not just for advertisers.