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The human in the loop – or not
Generative AI Artificial Intelligence Workplace

The human in the loop – or not

Deloitte. Sullivan & Cromwell. Now EY. Three organisations, three contexts, the same essential failure. At some point, the pattern becomes the story – and the story isn't about AI hallucinations.
18 May 2026 4 min read
AI-native doesn’t always mean AI-ready
Artificial Intelligence Workplace Future of Work Leadership

AI-native doesn’t always mean AI-ready

AI fluency will matter in the workplace. But as AI-native graduates begin entering organisations in larger numbers, employers are starting to ask a deeper question: what skills become more valuable when technology can generate answers instantly?
11 May 2026 3 min read
Who owns the decision when AI is involved?
Artificial Intelligence Communication Leadership

Who owns the decision when AI is involved?

As AI becomes more embedded in executive decision-making, a deeper question emerges: if a leader changes direction because AI suggests something different, who owns the decision? A reflection on judgement, accountability, and the communicator’s role.
06 May 2026 2 min read
The speech, the moment, and the making of it
Communication Public Relations Politics Society

The speech, the moment, and the making of it

King Charles's address to Congress was months in the making – a carefully crafted collaboration between Buckingham Palace, Downing Street and the Foreign Office. But the most interesting question isn't what he said. It's how the speech was made.
01 May 2026 3 min read
When policy isn’t enough: the missing human in the loop
Artificial Intelligence Generative AI Future of Work Workplace

When policy isn’t enough: the missing human in the loop

Everything was in place – policies, training, guardrails. And still, AI errors slipped through. This isn’t a technology failure but a human one. Perhaps the answer is simple: someone must own verification.
29 Apr 2026 5 min read
How to enter an award contest to win: a judge's perspective
Strategy Communication

How to enter an award contest to win: a judge's perspective

You enter an award contest to win. So why do so many strong entries fall short? They fail not because the work was poor, but because the entry was. After 15 years as a judge, here's what I've learned, and what every entrant needs to know before they hit 'submit.'
27 Apr 2026 7 min read
Shifting gears: from ChatGPT to Claude
Artificial Intelligence Generative AI Communication Strategy

Shifting gears: from ChatGPT to Claude

I've been deep in ChatGPT since 2022. Now I'm running a deliberate, staged experiment with Claude Pro – and one feature in particular, Cowork, has genuinely surprised me. It has my full attention as I continue working it out.
21 Apr 2026 4 min read
Reputation in the age of AI: it's about people, not technology
Artificial Intelligence Communication Future of Work Strategy

Reputation in the age of AI: it's about people, not technology

In an AI-enabled environment, the greatest reputational risk isn't AI making mistakes. It's organisations hiding behind AI to avoid responsibility. The answer lies in human-centred AI – and it's where communicators have a distinctive role to play.
20 Apr 2026 3 min read
When young people change the rules of news
Communication Artificial Intelligence Social Media Media

When young people change the rules of news

A Reuters Institute report maps a decade of shifts in how 18-24s relate to news. The findings go well beyond journalism – and carry clear implications for anyone communicating with younger audiences.
13 Apr 2026 5 min read

Featured Posts

Staying Human in the Age of AI: What Comes Next

Staying Human in the Age of AI: What Comes Next

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Why ‘Vibe Coding’ Matters More Than You Think

Why ‘Vibe Coding’ Matters More Than You Think

5 min read
Updating a Ghost Theme: Fast, Local, and Assisted by AI

Updating a Ghost Theme: Fast, Local, and Assisted by AI

2 min read

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Latest Posts

The human in the loop – or not

The human in the loop – or not

4 min read
AI-native doesn’t always mean AI-ready

AI-native doesn’t always mean AI-ready

3 min read
Who owns the decision when AI is involved?

Who owns the decision when AI is involved?

2 min read

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Latest Posts

The human in the loop – or not

The human in the loop – or not

4 min read
AI-native doesn’t always mean AI-ready

AI-native doesn’t always mean AI-ready

3 min read
Who owns the decision when AI is involved?

Who owns the decision when AI is involved?

2 min read

Blogroll

  • Axios
  • Bill Gates
  • Dispatch
  • Global Voices
  • History of Podcasting, curated by Dean Whitbread
  • John O'Nolan, Ghost
  • Mark Borkowski
  • Sarah Perez, TechCrunch
  • Semafor
  • Techmeme
© 2026 by Neville Hobson. Some rights reserved. CC BY-SA 4.0. Published with Ghost.