Studio6 by Neville Hobson

When McKinsey can't justify the hours, what does that mean for the rest of us?

Billable hours are becoming less useful as a yardstick. McKinsey's clients are demanding outcome-based fees. The same pressure is coming for communicators – sooner than many expect.

26 May 2026 3 min read

The human in the loop – or not

Deloitte. Sullivan & Cromwell. Now EY. Three organisations, three contexts, the same essential failure. At some point, the pattern becomes the story – and the story isn't about AI hallucinations.

18 May 2026 4 min read

AI-native doesn’t always mean AI-ready

AI fluency will matter in the workplace. But as AI-native graduates begin entering organisations in larger numbers, employers are starting to ask a deeper question: what skills become more valuable when technology can generate answers instantly?

11 May 2026 3 min read

Who owns the decision when AI is involved?

As AI becomes more embedded in executive decision-making, a deeper question emerges: if a leader changes direction because AI suggests something different, who owns the decision? A reflection on judgement, accountability, and the communicator’s role.

06 May 2026 2 min read

The speech, the moment, and the making of it

King Charles's address to Congress was months in the making – a carefully crafted collaboration between Buckingham Palace, Downing Street and the Foreign Office. But the most interesting question isn't what he said. It's how the speech was made.

01 May 2026 3 min read

When policy isn’t enough: the missing human in the loop

Everything was in place – policies, training, guardrails. And still, AI errors slipped through. This isn’t a technology failure but a human one. Perhaps the answer is simple: someone must own verification.

29 Apr 2026 5 min read

How to enter an award contest to win: a judge's perspective

You enter an award contest to win. So why do so many strong entries fall short? They fail not because the work was poor, but because the entry was. After 15 years as a judge, here's what I've learned, and what every entrant needs to know before they hit 'submit.'

27 Apr 2026 7 min read

Shifting gears: from ChatGPT to Claude

I've been deep in ChatGPT since 2022. Now I'm running a deliberate, staged experiment with Claude Pro – and one feature in particular, Cowork, has genuinely surprised me. It has my full attention as I continue working it out.

21 Apr 2026 4 min read

Does Tony Blair's voice still matter?

When McKinsey can't justify the hours, what does that mean for the rest of us?

The human in the loop – or not

AI-native doesn’t always mean AI-ready

Who owns the decision when AI is involved?

The speech, the moment, and the making of it

When policy isn’t enough: the missing human in the loop

How to enter an award contest to win: a judge's perspective

Shifting gears: from ChatGPT to Claude

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Does Tony Blair's voice still matter?

When McKinsey can't justify the hours, what does that mean for the rest of us?

The human in the loop – or not

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Does Tony Blair's voice still matter?

When McKinsey can't justify the hours, what does that mean for the rest of us?

The human in the loop – or not