Studio6 by Neville Hobson

Reputation in the age of AI: it's about people, not technology

In an AI-enabled environment, the greatest reputational risk isn't AI making mistakes. It's organisations hiding behind AI to avoid responsibility. The answer lies in human-centred AI – and it's where communicators have a distinctive role to play.

20 Apr 2026 3 min read

When young people change the rules of news

A Reuters Institute report maps a decade of shifts in how 18-24s relate to news. The findings go well beyond journalism – and carry clear implications for anyone communicating with younger audiences.

13 Apr 2026 5 min read

A gesture of courtesy

A small gesture, easily overlooked. A raised hand, a brief nod, a moment of acknowledgement. Not required, rarely noticed, but quietly meaningful – a reflection on courtesy, presence, and how we choose to show up.

05 Apr 2026 2 min read

The risk isn’t AI – it’s not checking it

A New York Times review, an AI tool, and a missed check. The result wasn’t just overlap with another review – it was a lapse in process. A simple reminder: if AI touched it, you must verify it.

02 Apr 2026 2 min read

When communication becomes a weapon

In today’s conflicts, information is no longer a supporting layer – it is part of the battlefield. As AI, platforms, and networks reshape how narratives move, communicators face a deeper question: what does responsibility look like in a system that often rewards the opposite?

30 Mar 2026 6 min read

The CEO who outsourced himself

A CEO with a personal AI agent might sound like an amusing novelty. It isn’t. As AI begins to brief, prioritise, and answer on behalf of leaders, the question isn’t just about efficiency – it’s about how leadership itself is being reshaped.

25 Mar 2026 2 min read

The long arc from Twitter to now

Twenty years after Twitter began, this is a personal reflection on how social networks have evolved – from open, human connection to more complex, AI-shaped environments – and why I’ve shifted toward more intentional, owned spaces.

23 Mar 2026 3 min read

The other side of human-centred AI

AI agents can organise tasks, analyse information and navigate digital systems with impressive autonomy. But when they reach the limits of the digital world, they still need humans to observe reality. A reflection on the emerging role of people as sensors in an age of agentic AI.

09 Mar 2026 5 min read

When human-centred AI meets the realities of war

Human-centred AI puts people before technology. But what happens when artificial intelligence begins shaping decisions in war? A reflection on ethics, responsibility and human judgement in an age of machine-assisted conflict.

06 Mar 2026 4 min read

Reputation in the age of AI: it's about people, not technology

When young people change the rules of news

A gesture of courtesy

The risk isn’t AI – it’s not checking it

When communication becomes a weapon

The CEO who outsourced himself

The long arc from Twitter to now

The other side of human-centred AI

When human-centred AI meets the realities of war

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Reputation in the age of AI: it's about people, not technology

When young people change the rules of news

A gesture of courtesy

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Reputation in the age of AI: it's about people, not technology

When young people change the rules of news

A gesture of courtesy