News and opinion on the practice of public relations, on people and organisations in the industry, and trends influencing communication and best practices.
Artificial Intelligence
Pope Leo XIV is making AI ethics a core focus of his papacy. This post explores what that means for all of us – and why communicators have a strategic role to play in shaping the narrative around AI, regulation, and digital responsibility.
Communication
Marks and Spencer’s month-long cyber crisis is now less about systems and more about communication, and how it can make or break reputation. With media scrutiny high and brand trust wavering, this post explores why communication has become a critical risk.
Public Relations
Washington PR veteran Phil Elwood joins David Yelland on the BBC's 'When It Hits The Fan' podcast to explore how public relations has "infected" politics and media. Witty and unsettling in equal measure, it’s a sharp look at spin, truth, and the power behind the curtain.
Public Relations
Traditional PR is under fire again. From "go direct" strategies to "perception warfare," communicators face a new reality: adapt, lead narratives, or be left behind. A reflection on the shifting ground in PR and reputation management.
Public Relations
A new academic article by Ana Adi and Thomas Stoeckle makes a strong and timely case for rethinking the fundamentals of public relations. Published in Strategic magazine on 19 March, Adi (professor of public relations at Quadriga University, Berlin) and Stoeckle (university lecturer, AMEC course leader, and a fellow co-host
Podcasting
For PR professionals, standing out in today’s crowded media landscape is harder than ever. Traditional media placements are valuable, but audiences are increasingly turning to on-demand content – especially podcasts. If you’re not integrating podcasting into your PR strategy, you may be missing out on one of the most
Artificial Intelligence
The public relations industry is undergoing a fundamental shift, driven by the rapid rise of AI-powered tools that automate and accelerate many core functions of agency work. In our recent FIR Interviews podcast, Steve Rubel – a pioneer in digital communication – shared his perspective on how AI is challenging traditional agency