Future of Work

Everything was in place – policies, training, guardrails. And still, AI errors slipped through. This isn’t a technology failure but a human one. Perhaps the answer is simple: someone must own verification.

In an AI-enabled environment, the greatest reputational risk isn't AI making mistakes. It's organisations hiding behind AI to avoid responsibility. The answer lies in human-centred AI – and it's where communicators have a distinctive role to play.

A CEO with a personal AI agent might sound like an amusing novelty. It isn’t. As AI begins to brief, prioritise, and answer on behalf of leaders, the question isn’t just about efficiency – it’s about how leadership itself is being reshaped.

Ads in ChatGPT aren’t the real story. Trust is. As OpenAI begins testing advertising, the challenge isn’t revenue or relevance, but whether users continue to believe the system works for them, not just for advertisers.

Vibe coding is changing how we create, shifting software from something we write to something we discuss. As AI becomes a collaborator, the real challenge is helping people use this new power responsibly – and communicators have a central role to play.