Communication

A morning at Toyota's heritage collection and talking to the Guild of Motoring Writers about AI and journalism – what the room made of it and what they asked told me quite a lot about where we actually are with all of this.

The biggest change in AI over the past few years may not be the quality of the output. It may be the quality of the interaction. What happens when working with AI starts to feel less like prompting and more like conversation?

Pope Leo XIV's "Magnifica Humanitas" argues that AI is not morally neutral, that justice must shape these systems from the outset, and that human dignity is the non-negotiable standard. The Pope's first encyclical makes the case with considerable force.

As AI becomes more embedded in executive decision-making, a deeper question emerges: if a leader changes direction because AI suggests something different, who owns the decision? A reflection on judgement, accountability, and the communicator’s role.

King Charles's address to Congress was months in the making – a carefully crafted collaboration between Buckingham Palace, Downing Street and the Foreign Office. But the most interesting question isn't what he said. It's how the speech was made.

You enter an award contest to win. So why do so many strong entries fall short? They fail not because the work was poor, but because the entry was. After 15 years as a judge, here's what I've learned, and what every entrant needs to know before they hit 'submit.'

I've been deep in ChatGPT since 2022. Now I'm running a deliberate, staged experiment with Claude Pro – and one feature in particular, Cowork, has genuinely surprised me. It has my full attention as I continue working it out.

In an AI-enabled environment, the greatest reputational risk isn't AI making mistakes. It's organisations hiding behind AI to avoid responsibility. The answer lies in human-centred AI – and it's where communicators have a distinctive role to play.