A Victorian Gothic Masterpiece called Tyntesfield

A personal visit to Tyntesfield reveals more than Victorian grandeur – it’s a story of global trade, religious devotion, and architectural splendour. From guano riches to Gothic revival, this North Somerset estate tells a fascinating tale.

Quiet Counsel Over Client Kudos

In a profession where announcing client wins is still often the norm, I've found greater value in discretion. Inspired by a recent post from Nina Sawetz, I explore why a lower-key approach can build stronger, more authentic and trusting relationships.

Is PR Dead or Just Evolving?

Traditional PR is under fire again. From "go direct" strategies to "perception warfare," communicators face a new reality: adapt, lead narratives, or be left behind. A reflection on the shifting ground in PR and reputation management.

Don't Outsource Your Thinking

During my early-morning catch-up with LinkedIn, I saw a striking image Zora Artis shared that stopped me mid-scroll. It was a stylised exchange with ChatGPT answering the question: "What is a warning you'd like to share with all humans?" The reply: "Don't outsource

The Future of Marketing Isn’t Just for Humans

Gartner predicts a marketing future shaped by AI assistants and machine-targeted content. As human attention shifts and algorithms take the lead, marketers must design for both people and machines. Are you ready for what’s coming?

Is ChatGPT’s Memory a Helpful Companion or a Privacy Minefield?

ChatGPT’s new memory feature changes how we interact with AI. For communicators, it raises urgent questions about personalisation, privacy, and trust. This post explores the implications for our work, our organisations, and the future of digital engagement.

The Human Side of AI: Finding Focus, Purpose, and Support

A personal reflection on how generative AI is evolving – from a productivity tool to a source of support, clarity, and purpose. Inspired by new HBR research and my own journey to rebalance work and life.

Rewriting the Rules of English

English may be a shared language between the UK and US, but differences in spelling, usage and pronunciation are growing – especially with global influence. Are we heading toward a homogenised 'International English'?

What the AI Toy Doll Trend Teaches Us About Creativity

Creating an AI-generated action figure is a fun experiment in prompting, iteration, and creativity. It shows what’s possible with generative AI while also raising important questions about originality, IP, and environmental impact.

Quartz: From Bold Vision to Obituary

Quartz launched in 2012 with a visionary approach to digital-first business journalism. Twelve years later, its obituary was published. This post reflects on Quartz’s rise, innovations, and the missteps that led to its decline – from editorial ambition to AI-generated content.

A Towering Chronicle of English History

The story of Dunster Castle spans nearly 1,000 years, from Norman fort to Victorian country house. I explore the castle’s rich history and share highlights from our visit to this remarkable Somerset landmark.

From Blog Post to Podcast: An Experiment in AI Audio

What happens when AI turns a blog post into a podcast? An experiment with Google’s Notebook LM created an AI-generated, surprisingly natural, audio conversation based on one of my posts. This post explores how it worked, and why AI audio could become a powerful companion to human-hosted content.