During my early-morning catch-up with LinkedIn, I saw a striking image Zora Artis shared that stopped me mid-scroll. It was a stylised exchange with ChatGPT answering the question: "What is a warning you'd like to share with all humans?" The reply: "Don't outsource
Gartner predicts a marketing future shaped by AI assistants and machine-targeted content. As human attention shifts and algorithms take the lead, marketers must design for both people and machines. Are you ready for what’s coming?
ChatGPT’s new memory feature changes how we interact with AI. For communicators, it raises urgent questions about personalisation, privacy, and trust. This post explores the implications for our work, our organisations, and the future of digital engagement.
A personal reflection on how generative AI is evolving – from a productivity tool to a source of support, clarity, and purpose. Inspired by new HBR research and my own journey to rebalance work and life.
English may be a shared language between the UK and US, but differences in spelling, usage and pronunciation are growing – especially with global influence. Are we heading toward a homogenised 'International English'?
Creating an AI-generated action figure is a fun experiment in prompting, iteration, and creativity. It shows what’s possible with generative AI while also raising important questions about originality, IP, and environmental impact.
Quartz launched in 2012 with a visionary approach to digital-first business journalism. Twelve years later, its obituary was published. This post reflects on Quartz’s rise, innovations, and the missteps that led to its decline – from editorial ambition to AI-generated content.
The story of Dunster Castle spans nearly 1,000 years, from Norman fort to Victorian country house. I explore the castle’s rich history and share highlights from our visit to this remarkable Somerset landmark.
What happens when AI turns a blog post into a podcast? An experiment with Google’s Notebook LM created an AI-generated, surprisingly natural, audio conversation based on one of my posts. This post explores how it worked, and why AI audio could become a powerful companion to human-hosted content.
An article in Creative Boom caught my attention with a headline that seemed almost perfectly crafted for social media outrage or bemusement: a UK town introduces a ‘Creative Tax’ on freelancers working from local cafés. The story had it all – remote work tensions, quirky local government overreach, and a clear
I used WordPress for nearly 20 years. Now I’ve switched to Ghost, and it’s changing how I write online. This is the story of my move: what worked, what didn’t, and why the move matters.
A new academic article by Ana Adi and Thomas Stoeckle makes a strong and timely case for rethinking the fundamentals of public relations. Published in Strategic magazine on 19 March, Adi (professor of public relations at Quadriga University, Berlin) and Stoeckle (university lecturer, AMEC course leader, and a fellow co-host
Social Web
The Internet is evolving, and Ghost is at the forefront of an exciting new shift. On 17 March, the content management and blogging platform announced the public beta of its social web – a ground-breaking move that allows creators and publishers on the paid Ghost(Pro) platform to seamlessly connect and
Social Networks
Since Bluesky began to take off last November with a surge of new users after the US election, and as an attractive place for people looking for alternatives to the toxicity of X, the social network has been growing at an impressive pace. It surpassed 33 million users in mid-March
Podcasting
For PR professionals, standing out in today’s crowded media landscape is harder than ever. Traditional media placements are valuable, but audiences are increasingly turning to on-demand content – especially podcasts. If you’re not integrating podcasting into your PR strategy, you may be missing out on one of the most
Studio6
In Studio6 by Neville Hobson, my new online presence on Ghost, I’ll be writing, exploring, and sharing insights on communication, technology, the rapidly changing digital landscape, and the shifting priorities of work and life. For over 18 years, I published at NevilleHobson.com, a WordPress site that has now
Artificial Intelligence
It’s a habit as natural as breathing. Whether speaking to a person, a chatbot, or a voice assistant, I instinctively say or type, "Thank you." It’s not something I think about – it just happens. But does it really matter? I've learned that I’m
Blogging
For years, search engine optimisation (SEO) was a key consideration in my approach to blogging. Like many people, I optimised WordPress with metadata, lightweight themes, and SEO plugins. But as I transition from self-hosted WordPress to hosted Ghost, I find myself questioning how much SEO really matters to me now.
Artificial Intelligence
The public relations industry is undergoing a fundamental shift, driven by the rapid rise of AI-powered tools that automate and accelerate many core functions of agency work. In our recent FIR Interviews podcast, Steve Rubel – a pioneer in digital communication – shared his perspective on how AI is challenging traditional agency
Blogging
There was a time when blogging tools weren’t just about writing in a web browser. Fifteen years ago, the landscape of third-party blog editors was full of promise. Programs like Ecto, BlogJet, Qumana, and BlogDesk gave bloggers using the Windows operating system the freedom to write offline, refine their
Blogging
Over the past few months, I’ve been on a journey to transition my blog from self-hosted WordPress, where it has lived for nearly two decades, to hosted Ghost Pro, a platform designed for a more streamlined, distraction-free writing and publishing experience. With the launch of my new site, Studio6,
Social Media
In early January, Facebook founder Mark Zuckerberg announced a major shift in Meta’s content moderation policy, starting in the United States with significantly scaling back efforts to combat misinformation and harmful content. At the time, I said this decision raises profound concerns about the direction of social platforms. It
In 2020, I bought a Toyota Corolla Excel self-charging hybrid hatchback – known today as a hybrid electric vehicle (HEV) – and it has been a delight to drive. The welcome attributes of this car, such as exceptional fuel economy, low emissions, and Toyota’s renowned reliability, have made it an easy
Social Networks
Bluesky continues to impress as the social network’s user count reaches 30 million. This marks a significant leap from the platform’s already notable growth when I last wrote about Bluesky in November 2024. Then, it hit 20 million users following the US election, up from 7 million just