Artificial Intelligence

Human-centred AI puts people before technology. But what happens when artificial intelligence begins shaping decisions in war? A reflection on ethics, responsibility and human judgement in an age of machine-assisted conflict.

US consulting growth is forecast to hit 7 per cent, driven by AI implementation. But this is “selective acceleration”, not a blanket boom. For independent advisers, the real opportunity lies less in tools and more in helping organisations interpret change and build trust.

The question “Was this written by AI?” misses the point. What matters is whether content is accurate, useful, ethical, and purposeful. This post explores why judgement, not detection, is the responsibility communicators can’t outsource.

When people say they’d rather work with AI than with colleagues, something deeper is broken. New research on generational conflict reveals how misaligned leadership and communication are eroding trust in the workplace.

Ads in ChatGPT aren’t the real story. Trust is. As OpenAI begins testing advertising, the challenge isn’t revenue or relevance, but whether users continue to believe the system works for them, not just for advertisers.

As AI reshapes how content is created and distributed, it’s becoming harder to tell where words come from – and who stands behind them. When provenance fades, trust doesn’t vanish overnight. It thins, quietly, in ways communicators can’t afford to ignore.

ChatGPT’s year-in-review feature celebrates activity, but the data tells a more interesting story. Looking past the gloss reveals patterns of thinking, iteration, and the limits of what AI can – and can’t – credibly reflect for us.

A year of writing about AI led me back to one central idea: staying human is a choice. This year-end reflection explores human-centred AI, communication, ethics, and the judgement required as AI moves from abstraction to everyday reality.