Communication
During my early-morning catch-up with LinkedIn, I saw a striking image Zora Artis shared that stopped me mid-scroll. It was a stylised exchange with ChatGPT answering the question: "What is a warning you'd like to share with all humans?" The reply: "Don't outsource
Marketing
Gartner predicts a marketing future shaped by AI assistants and machine-targeted content. As human attention shifts and algorithms take the lead, marketers must design for both people and machines. Are you ready for what’s coming?
Artificial Intelligence
ChatGPT’s new memory feature changes how we interact with AI. For communicators, it raises urgent questions about personalisation, privacy, and trust. This post explores the implications for our work, our organisations, and the future of digital engagement.
Artificial Intelligence
A personal reflection on how generative AI is evolving – from a productivity tool to a source of support, clarity, and purpose. Inspired by new HBR research and my own journey to rebalance work and life.
Artificial Intelligence
Creating an AI-generated action figure is a fun experiment in prompting, iteration, and creativity. It shows what’s possible with generative AI while also raising important questions about originality, IP, and environmental impact.
Artificial Intelligence
It’s a habit as natural as breathing. Whether speaking to a person, a chatbot, or a voice assistant, I instinctively say or type, "Thank you." It’s not something I think about – it just happens. But does it really matter? I've learned that I’m
Artificial Intelligence
The public relations industry is undergoing a fundamental shift, driven by the rapid rise of AI-powered tools that automate and accelerate many core functions of agency work. In our recent FIR Interviews podcast, Steve Rubel – a pioneer in digital communication – shared his perspective on how AI is challenging traditional agency