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Artificial Intelligence

Reflections from 2025: AI is Not One Thing – It Is a Set of Choices
Artificial Intelligence Strategy Communication

Reflections from 2025: AI is Not One Thing – It Is a Set of Choices

A year of writing about AI led me back to one central idea: staying human is a choice. This year-end reflection explores human-centred AI, communication, ethics, and the judgement required as AI moves from abstraction to everyday reality.
22 Dec 2025 5 min read
Staying Human in the Age of AI: What Comes Next
Artificial Intelligence Leadership Workplace Society

Staying Human in the Age of AI: What Comes Next

AI is already superhuman. What’s still uncertain is whether our organisations and institutions are ready to use that power in ways that strengthen, rather than diminish, our humanity.
15 Dec 2025 4 min read
If AI Touched It, You Must Verify It
Artificial Intelligence Generative AI Communication

If AI Touched It, You Must Verify It

AI can invent sources, quotes, and links with total confidence. If it touched your content, verification is no longer optional. Editors must now be fact-checkers. This is no longer best practice. It is the baseline.
11 Dec 2025 2 min read
The Em Dash, AI and the Search for Authentic Voice
Communication Artificial Intelligence Society

The Em Dash, AI and the Search for Authentic Voice

What began with a post about the em dash became a conversation about much more – how we think about voice, authenticity and the human mind in an AI-shaped world. The comments revealed concerns about something deeper - not about punctuation, but about identity and how we choose to sound.
30 Nov 2025 5 min read
The Day Cyberattacks Became Autonomous
Artificial Intelligence Technology Innovation

The Day Cyberattacks Became Autonomous

The first cyberattack executed primarily by an autonomous AI isn’t hypothetical – it has already happened. Anthropic’s investigation shows how attackers manipulated Claude into running a full espionage campaign, marking a shift in how threats emerge, operate, and scale.
24 Nov 2025 5 min read
Why ‘Vibe Coding’ Matters More Than You Think
Future of Work Artificial Intelligence Innovation

Why ‘Vibe Coding’ Matters More Than You Think

Vibe coding is changing how we create, shifting software from something we write to something we discuss. As AI becomes a collaborator, the real challenge is helping people use this new power responsibly – and communicators have a central role to play.
20 Nov 2025 5 min read
When AI Lets Go of the em dash
Artificial Intelligence Generative AI Communication

When AI Lets Go of the em dash

ChatGPT now promises to stop using em dashes when instructed, ending a surprisingly noisy debate over a tiny punctuation mark. But the real story is how AI picked up the em dash from us in the first place – and what that says about voice, trust and the way we write today.
17 Nov 2025 3 min read
A Communicator's Take on a Communicator's Guide to AI
Artificial Intelligence Generative AI Reviews

A Communicator's Take on a Communicator's Guide to AI

A credible primer that treats AI as a collaborator, not a shortcut. This LinkedIn Learning course from Microsoft's Frank Shaw and Elaine Chang shows communicators how to create a simple mindset to experiment responsibly, save time and raise quality. It’s also free until 31 December 2025.
22 Oct 2025 4 min read

Featured Posts

When AI Lets Go of the em dash

When AI Lets Go of the em dash

3 min read
When Headlines Outpace the Heart

When Headlines Outpace the Heart

4 min read
When Your Message Gets Hijacked

When Your Message Gets Hijacked

3 min read

Prime Topics

Communication (37) Artificial Intelligence (32) Society (18) Ghost (16) Social Media (13) Blogging (11) Innovation (10) Public Relations (10) Work-Life Balance (10) Social Networks (9)
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Latest Posts

A Year with ChatGPT: The Data Is More Interesting Than the Presentation

A Year with ChatGPT: The Data Is More Interesting Than the Presentation

4 min read
Reflections from 2025: AI is Not One Thing – It Is a Set of Choices

Reflections from 2025: AI is Not One Thing – It Is a Set of Choices

5 min read
Staying Human in the Age of AI: What Comes Next

Staying Human in the Age of AI: What Comes Next

4 min read

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Latest Posts

A Year with ChatGPT: The Data Is More Interesting Than the Presentation

A Year with ChatGPT: The Data Is More Interesting Than the Presentation

4 min read
Reflections from 2025: AI is Not One Thing – It Is a Set of Choices

Reflections from 2025: AI is Not One Thing – It Is a Set of Choices

5 min read
Staying Human in the Age of AI: What Comes Next

Staying Human in the Age of AI: What Comes Next

4 min read

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  • Bill Gates
  • Dispatch
  • Global Voices
  • History of Podcasting, curated by Dean Whitbread
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  • Mark Borkowski
  • Sarah Perez, TechCrunch
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© 2025 by Neville Hobson. Some rights reserved. CC BY-SA 4.0. Published with Ghost.