Artificial Intelligence

Andy Burnham's team wants to rewrite the UK's AI strategy – away from partnership with US tech, towards sovereignty and workers. The real story isn't who's right. It's how fast a governing party can build two entirely different vocabularies for the same technology.

AI is changing how organisations are discovered and understood. But it isn't creating a new reputation. It's interpreting the one they've already earned. That's a distinction communicators should be thinking about.

A morning at Toyota's heritage collection and talking to the Guild of Motoring Writers about AI and journalism – what the room made of it and what they asked told me quite a lot about where we actually are with all of this.

The biggest change in AI over the past few years may not be the quality of the output. It may be the quality of the interaction. What happens when working with AI starts to feel less like prompting and more like conversation?

Pope Leo XIV's "Magnifica Humanitas" argues that AI is not morally neutral, that justice must shape these systems from the outset, and that human dignity is the non-negotiable standard. The Pope's first encyclical makes the case with considerable force.

Billable hours are becoming less useful as a yardstick. McKinsey's clients are demanding outcome-based fees. The same pressure is coming for communicators – sooner than many expect.

Deloitte. Sullivan & Cromwell. Now EY. Three organisations, three contexts, the same essential failure. At some point, the pattern becomes the story – and the story isn't about AI hallucinations.

AI fluency will matter in the workplace. But as AI-native graduates begin entering organisations in larger numbers, employers are starting to ask a deeper question: what skills become more valuable when technology can generate answers instantly?