Leadership

AI is already superhuman. What’s still uncertain is whether our organisations and institutions are ready to use that power in ways that strengthen, rather than diminish, our humanity.

Drawing on 23 candid interviews with senior communicators from global organisations, this review explores how today’s CCOs shape reputation, culture, and strategy across global organisations as the role evolves from reputation guardian to strategic partner in a rapidly changing world.

The BBC’s Panorama scandal has exposed more than a single editorial lapse. It reveals a leadership culture trapped in process, not principle – and a broadcaster built for reason now struggling to survive in an age of emotional velocity.