Generative AI

Ads in ChatGPT aren’t the real story. Trust is. As OpenAI begins testing advertising, the challenge isn’t revenue or relevance, but whether users continue to believe the system works for them, not just for advertisers.

AI can invent sources, quotes, and links with total confidence. If it touched your content, verification is no longer optional. Editors must now be fact-checkers. This is no longer best practice. It is the baseline.

ChatGPT now promises to stop using em dashes when instructed, ending a surprisingly noisy debate over a tiny punctuation mark. But the real story is how AI picked up the em dash from us in the first place – and what that says about voice, trust and the way we write today.

A credible primer that treats AI as a collaborator, not a shortcut. This LinkedIn Learning course from Microsoft's Frank Shaw and Elaine Chang shows communicators how to create a simple mindset to experiment responsibly, save time and raise quality. It’s also free until 31 December 2025.

A Stanford study shows that one in four corporate press releases and many UN statements are now AI-assisted. Generative tools are reshaping how organisations write and communicate – raising new questions about authenticity, intent, and trust.

A planned day in London turned into unexpected chaos (with a happy ending), which led me to experiment with AI voice cloning. Using ElevenLabs, I created an audio version of myself telling the story – and the result surprised me. Could this be part of the future of how we share stories?