Communication

More than a decade after leaving IABC, I still care. A recent post on LinkedIn stirred memories and concern. If IABC doesn't live by the values it promotes, it risks losing more than members. It risks losing its purpose and relevance.

Google’s Veo 3 generates realistic videos from simple text prompts – with sound, dialogue, and cinematic quality – that can mimic news reports and voices in multiple languages with stunning accuracy. A creative leap, or a deepfake disaster waiting to happen?

Marks and Spencer’s month-long cyber crisis is now less about systems and more about communication, and how it can make or break reputation. With media scrutiny high and brand trust wavering, this post explores why communication has become a critical risk.

The Vatican’s continued investment in social media for Pope Leo XIV signals a smart strategic move to stay visible, credible, and relevant in a digitally connected world – and raises the question of how far this engagement could evolve across emerging platforms.

AI tools are trained on English, but not the kind most people speak. This post explores how generative AI reinforces American norms, often at the expense of global linguistic diversity. So, whose English is it really speaking?

Washington PR veteran Phil Elwood joins David Yelland on the BBC's 'When It Hits The Fan' podcast to explore how public relations has "infected" politics and media. Witty and unsettling in equal measure, it’s a sharp look at spin, truth, and the power behind the curtain.

In a profession where announcing client wins is still often the norm, I've found greater value in discretion. Inspired by a recent post from Nina Sawetz, I explore why a lower-key approach can build stronger, more authentic and trusting relationships.

Traditional PR is under fire again. From "go direct" strategies to "perception warfare," communicators face a new reality: adapt, lead narratives, or be left behind. A reflection on the shifting ground in PR and reputation management.