In a Nutshell
"I just wanted to write and have a blog."

"I just wanted to write and have a blog."
Creating an airtight AC installation in my garden studio took some imaginative thinking. An acrylic panel made all the difference – now it’s efficient, removable, and built to last.
Embargoed press releases from strangers land in my inbox far too often, complete with demands to hold the news until a set time. But without a relationship, there’s no agreement. If you want your story treated with respect, build trust before you ask for favours.
As generative AI reshapes how we write, it’s also changing how we speak and interact. In echoing its tone, we risk losing something human – our quirks, our voices, and maybe even our individuality.
AVE and vanity metrics still haunt PR dashboards, despite years of critique. In this post, I reflect on the FIR Interview with Richard Bagnall and why a generational shift may be needed to change the narrative - starting with 22 reasons to say no to AVE.