A new academic article by Ana Adi and Thomas Stoeckle makes a strong and timely case for rethinking the fundamentals of public relations. Published in Strategic magazine on 19 March, Adi (professor of public relations at Quadriga University, Berlin) and Stoeckle (university lecturer, AMEC course leader, and a fellow co-host

The Internet is evolving, and Ghost is at the forefront of an exciting new shift. On 17 March, the content management and blogging platform announced the public beta of its social web – a ground-breaking move that allows creators and publishers on the paid Ghost(Pro) platform to seamlessly connect and

Since Bluesky began to take off last November with a surge of new users after the US election, and as an attractive place for people looking for alternatives to the toxicity of X, the social network has been growing at an impressive pace. It surpassed 33 million users in mid-March

For PR professionals, standing out in today’s crowded media landscape is harder than ever. Traditional media placements are valuable, but audiences are increasingly turning to on-demand content – especially podcasts. If you’re not integrating podcasting into your PR strategy, you may be missing out on one of the most

In Studio6 by Neville Hobson, my new online presence on Ghost, I’ll be writing, exploring, and sharing insights on communication, technology, the rapidly changing digital landscape, and the shifting priorities of work and life. For over 18 years, I published at NevilleHobson.com, a WordPress site that has now

It’s a habit as natural as breathing. Whether speaking to a person, a chatbot, or a voice assistant, I instinctively say or type, "Thank you." It’s not something I think about – it just happens. But does it really matter? I've learned that I’m

For years, search engine optimisation (SEO) was a key consideration in my approach to blogging. Like many people, I optimised WordPress with metadata, lightweight themes, and SEO plugins. But as I transition from self-hosted WordPress to hosted Ghost, I find myself questioning how much SEO really matters to me now.

The public relations industry is undergoing a fundamental shift, driven by the rapid rise of AI-powered tools that automate and accelerate many core functions of agency work. In our recent FIR Interviews podcast, Steve Rubel – a pioneer in digital communication – shared his perspective on how AI is challenging traditional agency