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Neville Hobson

Neville Hobson

Somerset, England
Communicator, writer, blogger from the beginning, and podcaster shortly after that.
The New PR and the Angels of the North: Revisited
Social Media Public Relations Innovation

The New PR and the Angels of the North: Revisited

In 2005, I joined fellow pioneers in Sunderland to explore blogging, RSS, and podcasting – long before ‘social media’ was a thing. Two decades on, I look back at that milestone event, the start of Don’t Panic Projects, and what it all meant for the new PR.
11 Sep 2025 4 min read
The Rise of Culturally Grounded AI
Artificial Intelligence Communication Society

The Rise of Culturally Grounded AI

From Latin America to The Vatican to Saudi Arabia, AI is being reshaped around culture, dignity, and sovereignty. HUMAIN Chat is the latest sign that the future of AI will not be written in just one language or set of values.
03 Sep 2025 3 min read
This Benks Kevlar Case for the Galaxy Z Flip 7 is Slim, Stylish and Magnetic
Reviews Marketing

This Benks Kevlar Case for the Galaxy Z Flip 7 is Slim, Stylish and Magnetic

My review of the Benks ArmorVichy Kevlar case for the Galaxy Z Flip 7: slim, stylish and practical – everyday protection without the bulk. With MagSafe compatibility and a Kevlar build, it balances elegance and durability for daily use.
31 Aug 2025 7 min read
When Social Media Skill Meets Political Reality
Politics Social Media

When Social Media Skill Meets Political Reality

AI memes of Gavin Newsom on Mount Rushmore or blessed by MAGA icons aren’t just jokes – they frame political debate. Memes won’t decide elections, but they shape how voters talk and think long before campaigns begin.
28 Aug 2025 3 min read
What Does It Mean to Stay Human in the Age of AI?
Artificial Intelligence Society

What Does It Mean to Stay Human in the Age of AI?

As AI adoption accelerates, are we asking the most human-centred question: how do we reintroduce conscience, care, and context into conversations dominated by efficiency and scale? These matter, but technology must serve people, not replace them.
26 Aug 2025 3 min read
The Rise of Political ‘Newsfluencers’
Politics Communication Public Relations Social Networks

The Rise of Political ‘Newsfluencers’

A global shift is underway in how authority speaks and citizens listen. As governments embrace new ways to engage, political newsfluencers are changing the rules – and communicators must balance reach with credibility and trust.
18 Aug 2025 5 min read
Shel Israel’s Legacy of Human-Centred Conversation
Communication Blogging Social Media

Shel Israel’s Legacy of Human-Centred Conversation

Remembering author and early social media pioneer Shel Israel, and revisiting our 2005 interview for "Naked Conversations" about connection, trust, and openness – questions that still matter in today’s fast-changing digital world.
15 Aug 2025 4 min read
When Work-Life Balance Isn’t the Point Anymore
Alignment Work-Life Balance Life Lessons

When Work-Life Balance Isn’t the Point Anymore

Alignment matters more than balance. It’s not about splitting hours evenly, but making sure the hours count. Here’s why shifting from “balance” to “alignment” can help you create a life and work that truly fit together.
10 Aug 2025 3 min read

Featured Posts

Staying Human in the Age of AI: What Comes Next

Staying Human in the Age of AI: What Comes Next

4 min read
Why ‘Vibe Coding’ Matters More Than You Think

Why ‘Vibe Coding’ Matters More Than You Think

5 min read
Updating a Ghost Theme: Fast, Local, and Assisted by AI

Updating a Ghost Theme: Fast, Local, and Assisted by AI

2 min read

Prime Topics

Communication (60) Artificial Intelligence (55) Society (28) Social Media (18) Ghost (16) Generative AI (14) Leadership (14) Public Relations (14) Blogging (12) Social Networks (12)
  • All Topics

Latest Posts

Britain's AI policy is a language problem before it's a policy problem

Britain's AI policy is a language problem before it's a policy problem

4 min read
AI doesn't create your reputation. It interprets it.

AI doesn't create your reputation. It interprets it.

2 min read
What a room full of motoring writers made of AI

What a room full of motoring writers made of AI

6 min read

Ranking

Vuelio Top 10 UK PR Blog 2025

Podcasts

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Latest Posts

Britain's AI policy is a language problem before it's a policy problem

Britain's AI policy is a language problem before it's a policy problem

4 min read
AI doesn't create your reputation. It interprets it.

AI doesn't create your reputation. It interprets it.

2 min read
What a room full of motoring writers made of AI

What a room full of motoring writers made of AI

6 min read

Blogroll

  • Axios
  • Bill Gates
  • Dispatch
  • Global Voices
  • History of Podcasting, curated by Dean Whitbread
  • John O'Nolan, Ghost
  • Mark Borkowski
  • Sarah Perez, TechCrunch
  • Semafor
  • Techmeme
© 2026 by Neville Hobson. Some rights reserved. CC BY-SA 4.0. Published with Ghost.