Strategy

A year of writing about AI led me back to one central idea: staying human is a choice. This year-end reflection explores human-centred AI, communication, ethics, and the judgement required as AI moves from abstraction to everyday reality.

Six billion online, two in three on social, and AI at mass adoption. "Digital 2026" sets the baseline for the year ahead – and it changes how we plan for audience, discovery, and measurement. A practical checklist for communicators.