Social Media

The New PR and the Angels of the North: Revisited

In 2005, I joined fellow pioneers in Sunderland to explore blogging, RSS, and podcasting – long before ‘social media’ was a thing. Two decades on, I look back at that milestone event, the start of Don’t Panic Projects, and what it all meant for the new PR.

11 Sep 2025 4 min read

When Social Media Skill Meets Political Reality

AI memes of Gavin Newsom on Mount Rushmore or blessed by MAGA icons aren’t just jokes – they frame political debate. Memes won’t decide elections, but they shape how voters talk and think long before campaigns begin.

28 Aug 2025 3 min read

Shel Israel’s Legacy of Human-Centred Conversation

Remembering author and early social media pioneer Shel Israel, and revisiting our 2005 interview for "Naked Conversations" about connection, trust, and openness – questions that still matter in today’s fast-changing digital world.

15 Aug 2025 4 min read

Reconsidering X: Is It Time to Tune Back In?

X may no longer be a good place to engage, but is it still worth listening in? I reflect on why I stopped using X, what's changed since, and whether communicators should reconsider their stance in 2025.

23 Jun 2025 3 min read

The New Pope and Social Media: A Contemporary Step Forward

The Vatican’s continued investment in social media for Pope Leo XIV signals a smart strategic move to stay visible, credible, and relevant in a digitally connected world – and raises the question of how far this engagement could evolve across emerging platforms.

14 May 2025 3 min read

The Freelance 'Creative Tax' Story that Wasn't

An article in Creative Boom caught my attention with a headline that seemed almost perfectly crafted for social media outrage or bemusement: a UK town introduces a ‘Creative Tax’ on freelancers working from local cafés. The story had it all – remote work tensions, quirky local government overreach, and a clear

02 Apr 2025 2 min read

Lush, Social Media, and the Case for Walking Away

In early January, Facebook founder Mark Zuckerberg announced a major shift in Meta’s content moderation policy, starting in the United States with significantly scaling back efforts to combat misinformation and harmful content. At the time, I said this decision raises profound concerns about the direction of social platforms. It

10 Feb 2025 5 min read

Bluesky’s Growth Surge: A Social Media Phenomenon in Progress

Bluesky continues to impress as the social network’s user count reaches 30 million. This marks a significant leap from the platform’s already notable growth when I last wrote about Bluesky in November 2024. Then, it hit 20 million users following the US election, up from 7 million just

30 Jan 2025 4 min read

The New PR and the Angels of the North: Revisited

When Social Media Skill Meets Political Reality

Shel Israel’s Legacy of Human-Centred Conversation

Reconsidering X: Is It Time to Tune Back In?

The New Pope and Social Media: A Contemporary Step Forward

The Freelance 'Creative Tax' Story that Wasn't

Lush, Social Media, and the Case for Walking Away

Bluesky’s Growth Surge: A Social Media Phenomenon in Progress

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