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Innovation

Why ‘Vibe Coding’ Matters More Than You Think
Future of Work Artificial Intelligence Innovation

Why ‘Vibe Coding’ Matters More Than You Think

Vibe coding is changing how we create, shifting software from something we write to something we discuss. As AI becomes a collaborator, the real challenge is helping people use this new power responsibly – and communicators have a central role to play.
20 Nov 2025 5 min read
Podcasting at Scale: When Quantity Drowns Out Quality
Podcasting Artificial Intelligence Communication Innovation

Podcasting at Scale: When Quantity Drowns Out Quality

What happens when podcasts stop being conversations and start becoming factory output? As AI voices step up to the mic, the medium faces a defining question: can podcasting keep its human soul in an era of synthetic hosts and mass-produced shows?
17 Sep 2025 4 min read
The New PR and the Angels of the North: Revisited
Social Media Public Relations Innovation

The New PR and the Angels of the North: Revisited

In 2005, I joined fellow pioneers in Sunderland to explore blogging, RSS, and podcasting – long before ‘social media’ was a thing. Two decades on, I look back at that milestone event, the start of Don’t Panic Projects, and what it all meant for the new PR.
11 Sep 2025 4 min read
Foldables and the Future: The Next Level with the Z Flip 7
Reviews Innovation Artificial Intelligence Communication

Foldables and the Future: The Next Level with the Z Flip 7

Comparing the Galaxy Z Flip 5 and the new Z Flip 7 reveals just how far foldables have come in only a few years. With a larger edge-to-edge cover screen and powerful AI features, the Flip 7 takes Samsung’s foldable vision to the next level – in both usability and productivity.
03 Aug 2025 4 min read
Why Latin America is Building Culture and Context Into Its Own Chatbot
Artificial Intelligence Society Innovation

Why Latin America is Building Culture and Context Into Its Own Chatbot

Led by Chile, Latin America is building its own chatbot, Latam-GPT, to reflect local languages, dialects and cultures. This regional AI model challenges the dominance of global tools like ChatGPT and DeepSeek, raising vital questions about language, representation and digital sovereignty.
18 Jul 2025 4 min read
How Apps Became Digital Lifelines for the Undocumented
Society Innovation

How Apps Became Digital Lifelines for the Undocumented

As deportation raids surge in the US, vulnerable communities are turning to mobile apps for safety and support. This post explores how these digital tools offer protection — and why similar responses haven’t emerged in the UK or EU.
10 Jun 2025 3 min read
When Fake Looks Real: Veo 3 Reveals the Future of AI Video
Innovation Artificial Intelligence Communication

When Fake Looks Real: Veo 3 Reveals the Future of AI Video

Google’s Veo 3 generates realistic videos from simple text prompts – with sound, dialogue, and cinematic quality – that can mimic news reports and voices in multiple languages with stunning accuracy. A creative leap, or a deepfake disaster waiting to happen?
27 May 2025 4 min read
The Metaverse Isn’t Dead, It’s Just Moved to the Factory Floor
Metaverse Artificial Intelligence Innovation

The Metaverse Isn’t Dead, It’s Just Moved to the Factory Floor

The consumer metaverse may have stalled, but a new version is thriving in factories and warehouses. Discover how digital twins, spatial computing, and AI are reshaping industry – and what this shift means for communicators.
19 May 2025 3 min read

Featured Posts

The Rise of Culturally Grounded AI

The Rise of Culturally Grounded AI

3 min read
Why Communicators Must Measure What Matters Not Just What’s Easy

Why Communicators Must Measure What Matters Not Just What’s Easy

3 min read
Stop Assuming I’ll Honour Your Embargo

Stop Assuming I’ll Honour Your Embargo

3 min read

Prime Topics

Communication (33) Artificial Intelligence (28) Society (17) Ghost (16) Social Media (13) Blogging (11) Innovation (10) Public Relations (10) Work-Life Balance (10) Social Networks (9)
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Latest Posts

The Em Dash, AI and the Search for Authentic Voice

The Em Dash, AI and the Search for Authentic Voice

5 min read
The Day Cyberattacks Became Autonomous

The Day Cyberattacks Became Autonomous

5 min read
Why ‘Vibe Coding’ Matters More Than You Think

Why ‘Vibe Coding’ Matters More Than You Think

5 min read

Ranking

Vuelio Top 10 UK PR Blog 2025

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Latest Posts

The Em Dash, AI and the Search for Authentic Voice

The Em Dash, AI and the Search for Authentic Voice

5 min read
The Day Cyberattacks Became Autonomous

The Day Cyberattacks Became Autonomous

5 min read
Why ‘Vibe Coding’ Matters More Than You Think

Why ‘Vibe Coding’ Matters More Than You Think

5 min read

Blogroll

  • Axios
  • Bill Gates
  • Dispatch
  • Global Voices
  • History of Podcasting, curated by Dean Whitbread
  • John O'Nolan, Ghost
  • Mark Borkowski
  • Sarah Perez, TechCrunch
  • Semafor
  • Techmeme
© 2025 by Neville Hobson. Some rights reserved. CC BY-SA 4.0. Published with Ghost.