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Communication

The Rise of Political ‘Newsfluencers’
Politics Communication Public Relations Social Networks

The Rise of Political ‘Newsfluencers’

A global shift is underway in how authority speaks and citizens listen. As governments embrace new ways to engage, political newsfluencers are changing the rules – and communicators must balance reach with credibility and trust.
18 Aug 2025 5 min read
Shel Israel’s Legacy of Human-Centred Conversation
Communication Blogging Social Media

Shel Israel’s Legacy of Human-Centred Conversation

Remembering author and early social media pioneer Shel Israel, and revisiting our 2005 interview for "Naked Conversations" about connection, trust, and openness – questions that still matter in today’s fast-changing digital world.
15 Aug 2025 4 min read
Why Communicators Must Measure What Matters Not Just What’s Easy
Measurement Communication

Why Communicators Must Measure What Matters Not Just What’s Easy

Despite better frameworks, AVEs and vanity metrics still dominate communication measurement. Here's why that must change – and one practical step you can take today to start measuring what really matters.
06 Aug 2025 3 min read
Foldables and the Future: The Next Level with the Z Flip 7
Reviews Innovation Artificial Intelligence Communication

Foldables and the Future: The Next Level with the Z Flip 7

Comparing the Galaxy Z Flip 5 and the new Z Flip 7 reveals just how far foldables have come in only a few years. With a larger edge-to-edge cover screen and powerful AI features, the Flip 7 takes Samsung’s foldable vision to the next level – in both usability and productivity.
03 Aug 2025 4 min read
When My AI Voice Told the Story Better Than I Could
Generative AI Artificial Intelligence Communication

When My AI Voice Told the Story Better Than I Could

A planned day in London turned into unexpected chaos (with a happy ending), which led me to experiment with AI voice cloning. Using ElevenLabs, I created an audio version of myself telling the story – and the result surprised me. Could this be part of the future of how we share stories?
21 Jul 2025 4 min read
Whose Behaviour Does AI Teach?
Artificial Intelligence Communication Society

Whose Behaviour Does AI Teach?

As generative AI reshapes how we write, it’s also changing how we speak and interact. In echoing its tone, we risk losing something human – our quirks, our voices, and maybe even our individuality.
07 Jul 2025 2 min read
Outcomes Over Optics: Breaking Free from AVE and Vanity Metrics
Measurement For Immediate Release Communication

Outcomes Over Optics: Breaking Free from AVE and Vanity Metrics

AVE and vanity metrics still haunt PR dashboards, despite years of critique. In this post, I reflect on the FIR Interview with Richard Bagnall and why a generational shift may be needed to change the narrative - starting with 22 reasons to say no to AVE.
03 Jul 2025 3 min read
How ‘Authenticity’ Became a Word to Use with Caution
Communication

How ‘Authenticity’ Became a Word to Use with Caution

I've used the word "authenticity" often – perhaps too often. A provocative read by Jess Zafarris made me rethink what it really means. When everything sounds authentic, we stop noticing what actually is. It's time to be more intentional.
24 Jun 2025 2 min read

Featured Posts

Staying Human in the Age of AI: What Comes Next

Staying Human in the Age of AI: What Comes Next

4 min read
Why ‘Vibe Coding’ Matters More Than You Think

Why ‘Vibe Coding’ Matters More Than You Think

5 min read
Updating a Ghost Theme: Fast, Local, and Assisted by AI

Updating a Ghost Theme: Fast, Local, and Assisted by AI

2 min read

Prime Topics

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Latest Posts

Reputation in the age of AI: it's about people, not technology

Reputation in the age of AI: it's about people, not technology

3 min read
When young people change the rules of news

When young people change the rules of news

5 min read
A gesture of courtesy

A gesture of courtesy

2 min read

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Vuelio Top 10 UK PR Blog 2025

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Latest Posts

Reputation in the age of AI: it's about people, not technology

Reputation in the age of AI: it's about people, not technology

3 min read
When young people change the rules of news

When young people change the rules of news

5 min read
A gesture of courtesy

A gesture of courtesy

2 min read

Blogroll

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  • Bill Gates
  • Dispatch
  • Global Voices
  • History of Podcasting, curated by Dean Whitbread
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  • Mark Borkowski
  • Sarah Perez, TechCrunch
  • Semafor
  • Techmeme
© 2026 by Neville Hobson. Some rights reserved. CC BY-SA 4.0. Published with Ghost.