Communication

A planned day in London turned into unexpected chaos (with a happy ending), which led me to experiment with AI voice cloning. Using ElevenLabs, I created an audio version of myself telling the story – and the result surprised me. Could this be part of the future of how we share stories?

As generative AI reshapes how we write, it’s also changing how we speak and interact. In echoing its tone, we risk losing something human – our quirks, our voices, and maybe even our individuality.

AVE and vanity metrics still haunt PR dashboards, despite years of critique. In this post, I reflect on the FIR Interview with Richard Bagnall and why a generational shift may be needed to change the narrative - starting with 22 reasons to say no to AVE.

I've used the word "authenticity" often – perhaps too often. A provocative read by Jess Zafarris made me rethink what it really means. When everything sounds authentic, we stop noticing what actually is. It's time to be more intentional.

Pope Leo XIV is making AI ethics a core focus of his papacy. This post explores what that means for all of us – and why communicators have a strategic role to play in shaping the narrative around AI, regulation, and digital responsibility.

More than a decade after leaving IABC, I still care. A recent post on LinkedIn stirred memories and concern. If IABC doesn't live by the values it promotes, it risks losing more than members. It risks losing its purpose and relevance.

Google’s Veo 3 generates realistic videos from simple text prompts – with sound, dialogue, and cinematic quality – that can mimic news reports and voices in multiple languages with stunning accuracy. A creative leap, or a deepfake disaster waiting to happen?

Marks and Spencer’s month-long cyber crisis is now less about systems and more about communication, and how it can make or break reputation. With media scrutiny high and brand trust wavering, this post explores why communication has become a critical risk.