Gartner predicts a marketing future shaped by AI assistants and machine-targeted content. As human attention shifts and algorithms take the lead, marketers must design for both people and machines. Are you ready for what’s coming?

ChatGPT’s new memory feature changes how we interact with AI. For communicators, it raises urgent questions about personalisation, privacy, and trust. This post explores the implications for our work, our organisations, and the future of digital engagement.

A personal reflection on how generative AI is evolving – from a productivity tool to a source of support, clarity, and purpose. Inspired by new HBR research and my own journey to rebalance work and life.

English may be a shared language between the UK and US, but differences in spelling, usage and pronunciation are growing – especially with global influence. Are we heading toward a homogenised 'International English'?

Creating an AI-generated action figure is a fun experiment in prompting, iteration, and creativity. It shows what’s possible with generative AI while also raising important questions about originality, IP, and environmental impact.

Quartz launched in 2012 with a visionary approach to digital-first business journalism. Twelve years later, its obituary was published. This post reflects on Quartz’s rise, innovations, and the missteps that led to its decline – from editorial ambition to AI-generated content.

The story of Dunster Castle spans nearly 1,000 years, from Norman fort to Victorian country house. I explore the castle’s rich history and share highlights from our visit to this remarkable Somerset landmark.

What happens when AI turns a blog post into a podcast? An experiment with Google’s Notebook LM created an AI-generated, surprisingly natural, audio conversation based on one of my posts. This post explores how it worked, and why AI audio could become a powerful companion to human-hosted content.