Don't Outsource Your Thinking

During my early-morning catch-up with LinkedIn, I saw a striking image Zora Artis shared that stopped me mid-scroll.

It was a stylised exchange with ChatGPT answering the question: "What is a warning you'd like to share with all humans?"

The reply: "Don't outsource your thinking."

Zora added her own reflection:

“Neville, Shel, saw this on socials earlier and thought it was spot on, although I’d add judgement, critical thinking, ethics, EQ.”

That expansion feels just right. In our FIR Interview with Zora, published on 23 April, Shel and I explored the evolving relationship between AI and internal communication with Zora. Not as a story of replacement, but of augmentation. A call for communicators to use AI with intention, while anchoring our work in human wisdom.

AI can generate, assist, and even advise. But it doesn’t care. It has no context unless we give it one. And as Zora put it so clearly in our podcast discussion, it’s human judgement, ethics, and emotional intelligence that remain the true differentiators.

The moment we stop thinking for ourselves – stop questioning, challenging, refining – that’s the moment we risk losing the very qualities that make us human, and communicators.

The future isn’t about choosing between AI and humans. It’s about designing for both – wisely.

✅ Related: Zora Artis on Bridging AI and Human Connection in Internal Communication (FIR Interview podcast, 23 April 2025)