Embargoed press releases from strangers land in my inbox far too often, complete with demands to hold the news until a set time. But without a relationship, there’s no agreement. If you want your story treated with respect, build trust before you ask for favours.

As generative AI reshapes how we write, it’s also changing how we speak and interact. In echoing its tone, we risk losing something human – our quirks, our voices, and maybe even our individuality.

AVE and vanity metrics still haunt PR dashboards, despite years of critique. In this post, I reflect on the FIR Interview with Richard Bagnall and why a generational shift may be needed to change the narrative - starting with 22 reasons to say no to AVE.

After days of troubleshooting my portable AC setup, the right fix came from an unexpected source: my 8-year-old granddaughter. Her simple, no-fuss solution reminded me how often we overlook the obvious.

I've used the word "authenticity" often – perhaps too often. A provocative read by Jess Zafarris made me rethink what it really means. When everything sounds authentic, we stop noticing what actually is. It's time to be more intentional.

X may no longer be a good place to engage, but is it still worth listening in? I reflect on why I stopped using X, what's changed since, and whether communicators should reconsider their stance in 2025.

Pope Leo XIV is making AI ethics a core focus of his papacy. This post explores what that means for all of us – and why communicators have a strategic role to play in shaping the narrative around AI, regulation, and digital responsibility.

Bluesky’s critics may be missing the point. It’s more than just an app – it’s a decentralised ecosystem aiming to reshape social media. Here’s why the backlash might be looking in the wrong direction.