Stop Assuming I’ll Honour Your Embargo
Public Relations

Stop Assuming I’ll Honour Your Embargo

Embargoed press releases from strangers land in my inbox far too often, complete with demands to hold the news until a set time. But without a relationship, there’s no agreement. If you want your story treated with respect, build trust before you ask for favours.
3 min read
PR is a Virus: From Satire to Serious Insight
Public Relations Communication

PR is a Virus: From Satire to Serious Insight

Washington PR veteran Phil Elwood joins David Yelland on the BBC's 'When It Hits The Fan' podcast to explore how public relations has "infected" politics and media. Witty and unsettling in equal measure, it’s a sharp look at spin, truth, and the power behind the curtain.
2 min read
Is PR Dead or Just Evolving?
Public Relations Communication

Is PR Dead or Just Evolving?

Traditional PR is under fire again. From "go direct" strategies to "perception warfare," communicators face a new reality: adapt, lead narratives, or be left behind. A reflection on the shifting ground in PR and reputation management.
2 min read
What Is PR Really For? A Call to Rethink Its Role in Society
Public Relations

What Is PR Really For? A Call to Rethink Its Role in Society

A new academic article by Ana Adi and Thomas Stoeckle makes a strong and timely case for rethinking the fundamentals of public relations. Published in Strategic magazine on 19 March, Adi (professor of public relations at Quadriga University, Berlin) and Stoeckle (university lecturer, AMEC course leader, and a fellow co-host
3 min read
Podcasting for PR: Strategy, Setup, and Success Metrics
Podcasting Public Relations

Podcasting for PR: Strategy, Setup, and Success Metrics

For PR professionals, standing out in today’s crowded media landscape is harder than ever. Traditional media placements are valuable, but audiences are increasingly turning to on-demand content – especially podcasts. If you’re not integrating podcasting into your PR strategy, you may be missing out on one of the most
7 min read

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