In a Nutshell
"I just wanted to write and have a blog."

"I just wanted to write and have a blog."
During my early-morning catch-up with LinkedIn, I saw a striking image Zora Artis shared that stopped me mid-scroll. It was a stylised exchange with ChatGPT answering the question: "What is a warning you'd like to share with all humans?" The reply: "Don't outsource
Gartner predicts a marketing future shaped by AI assistants and machine-targeted content. As human attention shifts and algorithms take the lead, marketers must design for both people and machines. Are you ready for what’s coming?
ChatGPT’s new memory feature changes how we interact with AI. For communicators, it raises urgent questions about personalisation, privacy, and trust. This post explores the implications for our work, our organisations, and the future of digital engagement.
A personal reflection on how generative AI is evolving – from a productivity tool to a source of support, clarity, and purpose. Inspired by new HBR research and my own journey to rebalance work and life.