Moving from WordPress to Ghost has many benefits – but I miss one key feature: child themes. Here's what Ghost does (and doesn't) offer for custom theme users, and how to safely manage your theme customisations without losing your changes.

AI tools are trained on English, but not the kind most people speak. This post explores how generative AI reinforces American norms, often at the expense of global linguistic diversity. So, whose English is it really speaking?

Washington PR veteran Phil Elwood joins David Yelland on the BBC's 'When It Hits The Fan' podcast to explore how public relations has "infected" politics and media. Witty and unsettling in equal measure, it’s a sharp look at spin, truth, and the power behind the curtain.

A personal visit to Tyntesfield reveals more than Victorian grandeur – it’s a story of global trade, religious devotion, and architectural splendour. From guano riches to Gothic revival, this North Somerset estate tells a fascinating tale.

In a profession where announcing client wins is still often the norm, I've found greater value in discretion. Inspired by a recent post from Nina Sawetz, I explore why a lower-key approach can build stronger, more authentic and trusting relationships.

Traditional PR is under fire again. From "go direct" strategies to "perception warfare," communicators face a new reality: adapt, lead narratives, or be left behind. A reflection on the shifting ground in PR and reputation management.

During my early-morning catch-up with LinkedIn, I saw a striking image Zora Artis shared that stopped me mid-scroll. It was a stylised exchange with ChatGPT answering the question: "What is a warning you'd like to share with all humans?" The reply: "Don't outsource

Gartner predicts a marketing future shaped by AI assistants and machine-targeted content. As human attention shifts and algorithms take the lead, marketers must design for both people and machines. Are you ready for what’s coming?